In an article entitled, “Boom to Bust: Innovations for When Baby Boomers Age”, Director, Richard Reeves and Senior Researcher, Celia Hannon of think tank, DEMOS describe The Good Gym as an initiative that “has the right starting point.”  The article was published by The National Endowment for Science, Technology and the Arts (NESTA) as part of a series of essays entitled The New Old Age, at the recent launch of Age Unlimited, the first programme of work to come out of NESTA’s Public Services Innovation Lab. Inviting ideas from a wide range of organisations to promote learning and innovation around the issue of ageing, the launch of the programme was also accompanied by a research summary outlining the role and current landscape of innovation in the UK in response to the challenges of an ageing society. The article referencing the Good Gym, the full series of essays and the research report can be downloaded from NESTA’s website at http://www.nestalab.org.uk/learning-lab/

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